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Chapter Two SEO & Website Design
Let us help you take your business to the next chapter. At Chapter Two we specialize in website design, search engine optimization, google map packs, as well as google and social media advertisements.
Whether you need a website developed or you have a website and want more traffic AND conversion we can help. Maybe you're not interested in a website and simply want more leads for your business--we can help with that too! We are your one-stop shop for going digital! We know starting a business can be challenging and overwhelming so let us guide you every step of the way with our start-up business consultation service. We can guide you through creating a business entity, setting up business bank accounts, and creating an online presence. Our founding member has created and sold two successful tech companies and has over 20 years experience. Don't wait any longer to achieve your dreams of a starting a company, call us today! |
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Why Do You Need A Website?
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Ok, hear us out, maybe your business has been doing just fine without one, but don’t you want to do even better? Here at Chapter Two we specialize in taking businesses to the next chapter. We can build simple or complex websites depending on what you're looking for. Websites are the fastest way to get information to potential customers. Not only do we specialize in website development but we also know how to get conversion because frankly, what does a click mean if you're not converting that click into a client.
Web design must be functional. Functions include guiding potential clients to your website and then convincing them to purchase the services or at the very least reach out for more information. Chapter Two creates a web design that is user friendly. For a website to be fully functional, it should be easily navigable to your target audience. This is why we seek the company’s background information, to breakdown services provided, which helps us single out your prospects, and tailor your website accordingly. We also put smartphone navigation into consideration when creating a user-friendly site because let’s face it, most people are googling with the convenience of a smartphone. Secondly, we adapt clickable links for direct communication with your clients. For example, click-to-call or email option; this creates an easy avenue through which clients can reach out to you for help and clarification quickly and efficiently. Thirdly, we adapt the analytics tool to access how useful the website is. And we adjust where need be. Let’s explore the nitty-gritty of web design in Bakersfield and the functions it serves in expanding or marketing your business. |
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The Importance of SEO
Not all websites are created equal. It's easy to build a website but it takes work and dedication to get it recognized and rated by google. Search engine optimization is key to getting found on google. It can take many hours of research to figure out exactly what will register with your local google search but here at Chapter Two we have the time and persistence to do so. Let our team use their incredible skill and determination to figure out which keywords work best for your site and get your website to the number one spot.
Don't waste time creating a website for it to show up on any other page other than the first one! With typically 10 results showing up on the first page of Google results no one ever goes to the second or tenth page. We know this and we also know how to get your business to the first page.
No matter how appealing or navigating your website is, if it’s not visible to the clients, then it isn’t functional. Our team of professionals ensures that the search engine algorithms single you out amidst other competitors. SEO is essential for startups or dragging businesses that are not streaming in the desired sales.
Search Engine Optimization improves the quality of a website. We have several strategies to adapt SEO to favor your business; keyword search, keyword optimization, content arrangement and promotion.
Keyword search, our company narrows down the necessary keywords in your niche, and we use this to produce searchable content. Keyword optimization, keywords are only effective when used appropriately. We use the keywords in the range to ensure maximum search results. Lastly, content arrangement, as mentioned above, needs to be clear and effectively placed in order to draw in clients.
Our professionals ensure that the content flows naturally providing answers to your prospective clients. Also, organized content that is well placed helps clients to navigate through your site longer, which is advantageous for your business. Content promotion means putting the content out there to be found. And so this means distributing it on social media and also including links within the content.
The type of content we produce for your business is highly dependent on your end goals as a company. We may opt for simply using your web page. Maybe a landing page that is used for SEO and introduction would be better suited for your business? We can also use blog posts to guide and direct content. Contact us today to discuss what type of content is best for your business!
Don't waste time creating a website for it to show up on any other page other than the first one! With typically 10 results showing up on the first page of Google results no one ever goes to the second or tenth page. We know this and we also know how to get your business to the first page.
No matter how appealing or navigating your website is, if it’s not visible to the clients, then it isn’t functional. Our team of professionals ensures that the search engine algorithms single you out amidst other competitors. SEO is essential for startups or dragging businesses that are not streaming in the desired sales.
Search Engine Optimization improves the quality of a website. We have several strategies to adapt SEO to favor your business; keyword search, keyword optimization, content arrangement and promotion.
Keyword search, our company narrows down the necessary keywords in your niche, and we use this to produce searchable content. Keyword optimization, keywords are only effective when used appropriately. We use the keywords in the range to ensure maximum search results. Lastly, content arrangement, as mentioned above, needs to be clear and effectively placed in order to draw in clients.
Our professionals ensure that the content flows naturally providing answers to your prospective clients. Also, organized content that is well placed helps clients to navigate through your site longer, which is advantageous for your business. Content promotion means putting the content out there to be found. And so this means distributing it on social media and also including links within the content.
The type of content we produce for your business is highly dependent on your end goals as a company. We may opt for simply using your web page. Maybe a landing page that is used for SEO and introduction would be better suited for your business? We can also use blog posts to guide and direct content. Contact us today to discuss what type of content is best for your business!
Personal Business Consultanting
Let our experienced professionals take your business to the next chapter. |
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Local Google Map Listing & Why You Need ItOn a Google search, a Google Map Listing usually appears before your actual search results. Clients in new places or a client that is in search of service in a particular area revert to the sites on the Google Listing. Our team understands how crucial this is in the business, and we use our expertise and experience to get your business on the Google Map Listing. Imagine you are new in Bakersfield and you want the best cup of coffee the town has to offer, the easiest option is searching “best coffee shop near me.” You’re most likely going to consider the top 3 options nearest you. This is where our team comes in to promote your business on Google maps; meaning new customers are likely to stop by and also the community you serve. This is also an easy way to increase your social media presence. The GMP listing also allows customers to have a more in-depth insight into your business and other services you may offer. It also reveals your working hours and an overview of your company’s busiest hours. Clients also get direct contacts for communication on the list; this means that you can expect more queries and messages from clients. Potential clients also get access to reviews and ratings from your regulars, and if they are positive, you can be sure that they will feel compelled to give you a chance. Clients can reserve their spot or call in-a-tap or click, and this increases the interaction between your business and the customer. |
Benefits of Facebook and Google Advertising |
How many hours per day do you spend on social media? I'm just kidding don't answer that! With over 1.79 billion active daily users Facebook is a great place to target potential clients. There are many places to advertise digitally but there are a few advantages to using Facebook. First and foremost, you can get results fast and which means potentially quick return on investment.
For some clients, Google ads may be a better option. With Google ads we're able to target your exact clients through searches. This is another great way to get results fast. Call us today to discuss the best advertising option for your business.
Facebook and Google Ads are key platforms of PPC (pay-per-click) advertising that can boost your presence and sales significantly. How this works is, Google Ads will help you locate prospects while Facebook will help candidates find you. It’s all about exploring and utilizing the two for the greater good of the business. Our marketing specialist understands this and will work to ensure you get maximum sales and visibility. Here are some of the advantages of investing in these two and how your business stands to gain.
Facebook advertisement gives you the bonus of addressing your exact audience, in terms of age, gender, age and interests. This strategy is useful for B2C and B2B businesses.
Promoting a page is easy, especially with the right know-how. With Facebook, you can share links to your blogs or the company information, give the products or service information and announcements or announce discounts and coupon codes. Also, we create a clickable “shop” tab, and your clients can order the products from the site.
Google Ads, unlike Facebook, doesn’t single out the target audience, but it provides search results according to the information requested. That is why the necessary keywords are crucial. Our company uses data to evaluate who needs your company’s products or services, and we find the exact keywords to bring them on board.
We know you’ve worked hard to get our business started and that’s why we want to help you get results. Our team of experts utilize digital marketing and experience to ensure maximum sales and profits for your business. Depending on the nature of your company, not all the advertising platforms above will work for you, that's why you need to reach out to us today so we can get started on your tailored digital marketing plan. We focus on establishing and positioning startups as well as increase the presence of already established businesses to achieve sales goals. Let us take you to the next chapter!
For some clients, Google ads may be a better option. With Google ads we're able to target your exact clients through searches. This is another great way to get results fast. Call us today to discuss the best advertising option for your business.
Facebook and Google Ads are key platforms of PPC (pay-per-click) advertising that can boost your presence and sales significantly. How this works is, Google Ads will help you locate prospects while Facebook will help candidates find you. It’s all about exploring and utilizing the two for the greater good of the business. Our marketing specialist understands this and will work to ensure you get maximum sales and visibility. Here are some of the advantages of investing in these two and how your business stands to gain.
Facebook advertisement gives you the bonus of addressing your exact audience, in terms of age, gender, age and interests. This strategy is useful for B2C and B2B businesses.
Promoting a page is easy, especially with the right know-how. With Facebook, you can share links to your blogs or the company information, give the products or service information and announcements or announce discounts and coupon codes. Also, we create a clickable “shop” tab, and your clients can order the products from the site.
Google Ads, unlike Facebook, doesn’t single out the target audience, but it provides search results according to the information requested. That is why the necessary keywords are crucial. Our company uses data to evaluate who needs your company’s products or services, and we find the exact keywords to bring them on board.
We know you’ve worked hard to get our business started and that’s why we want to help you get results. Our team of experts utilize digital marketing and experience to ensure maximum sales and profits for your business. Depending on the nature of your company, not all the advertising platforms above will work for you, that's why you need to reach out to us today so we can get started on your tailored digital marketing plan. We focus on establishing and positioning startups as well as increase the presence of already established businesses to achieve sales goals. Let us take you to the next chapter!