DIRECT MAIL

Direct mail is an extremely powerful tool for any business and should be a serious consideration for every marketing plan. Messages can be carefully targeted – whether you send a message to a single individual or to many, you will know exactly who they are. You can also personalise both the message and the mailer itself down to individual recipients, with clever use of the latest sophisticated databases. Direct mail is also one of the most measurable of all media channels, enabling you to track results from start to finish. Mail can be a very important part of a customer's experience of a brand, and has direct impact on brand impression and preference. It also offers an array of creative options, from different shapes to functional devices.

Chapter Two will work closely with you to explore the vast potential of Direct mail and use our experience to develop the message and the targeting, to ensure real impact.