ADVERTISING

Sixty years ago, Lord Leverhulme, founder of Unilever, famously said: "I know that half of my advertising is wasted – the trouble is, I don’t know which half." We will all have our own views about the value of that statement in general and advertising in particular, but in the 21st Century advertising is an extremely powerful tool to have in your marketing mix.

Powerful thinking, innovative strategies and outside-the-box creativity makes advertising one of the most effective tools available. Strong, strategic advertising, whether in newspapers or magazines, on TV or radio, or in literature, must grab the audience’s attention, speak in their language, quickly communicate an unforgettable and meaningful message and then inspire them to take action.

Chapter Two’s designers create highly effective advertising that is visually compelling, perfectly targeted and demands response. Everything we do is built on a solid framework of sound strategic thinking. If the message isn’t right, no amount of creativity will get your product sold!