Chapter Two Google Ads and Pay-Per-Click
Have you ever wondered how you can get your company to pop up at the top of Google's search ads? It's a tough process, but it can be obtained with the right knowledge. Putting your company at the top of a related Google search page will drive more traffic to your business, increase sales and increase revenue. At Chapter Two, we specialize in boosting the rank of your Google Ads so you can get the maximum amount of traffic possible. Our search engine optimization (SEO) strategies will help your business earn more revenue and boost its digital numbers.
A conversion is when someone clicks on your ad and ultimately is directed to your business's page to do business with you. We can help you raise your conversion rates much higher than they ever were before. For example, we optimized some of the best Google Ads Bakersfield had ever seen for their page. In return for the Google Ads Bakersfield was given, their click rate and conversion rates for their pages went up drastically. Their small business increased in popularity and demand and they made the money back that they spent on Google Ads almost immediately. This is a ROI that can't be found by doing most other strategies. Optimizing your Google Ads is the way of the future and if your business isn't already partaking in it then you need to get on it before you're left behind.
Search engine optimization is another big trend in today's digital marketing plan. We are professionally trained to be able to handle your company's SEO and teach you how to make it better. This almost entirely revolves around keywords and bids. Google's algorithm can be tricky to anyone who doesn't know what they're doing. This isn't something that you can just look up on your own and expect to master without any help or guidance. We will guide you through Google's Ads strategy and help you to find new keywords and use existing keywords that benefit your business. However, the first step to doing all of this is understanding exactly what a keyword is and how it can benefit you.
A keyword is a word or phrase of words that apply directly to your business or relate closely to your business. The more keywords you have that relate to your business, the better we can help you narrow down your market to potential customers. Another way keywords can help is by using negative keywords. This means that we take keywords that don't apply to your business and we tell Google to exclude your company from being related to those keywords. This is perfect for any business that might be closely related to another business but doesn't want it to get confused for that other business. Keywords are the real deal when it comes to optimizing your search engine results and bringing additional traffic to your website. We can help you with all of this and more.